BEER REVIEW: 315

BREWER: Courage (Carlsberg Marston’s), Bedfordshire, England

STYLE: Superior Ale

ABV: 4.8%

VESSEL: 500ml brown bottle

DATE OF POST: 22nd October 2023 

 

SAMMY SAY’S…

Directors: superior ale.

It just simply is not a superior ale. It’s very much an inferior ale. But I guess that doesn’t really work as a tag line. 

Directors: brewed to the directors’ standard. 

On the face of it, this is a good tag line. Brewing to a high standard, approved by those at the top could be signs of a good thing. But look into it a little deeper and we are told that this is basically only a beer for the directors. Some might say this has a slightly classist edge. As in, are we to assume this beer is not meant for the average folk?  

The truth of the matter is, directors at Courage must have a terrible threshold for their standards because this is a damn awful beer. Think dirty dishwater and you won’t even be getting close to just how bad this beer is. 

Directors might have been a standard bearer back in the day. Now, it’s barely to any standard whatsoever. 

Sammy’s Rating: 21%

 

JYMI SAY’S…

The Daily Mail

Yep

Arguably the best newspaper in the world

Oooooooh yeah

‘Nice Lexus’

Yes, I love Lexi

Yeah, I always have a thing I say about Lexus, it’s like the…

JAPANESE MERCEDES

Yeah, well I hate Mercs. The people who drive them are just sa-a-aaaaad

Are you wearing Lynx?

Well smelt, Voodoo

Java

Alan Partridge

Dan Mooney

Nice to meet you 

‘I wear Tommy Hillfinger’

It’s Hilfiger

‘No, it say’s Hillfinger on the bottle’

Did you buy it down the market?

‘Aye’

Ah, that explains it.

It’s amazing this Lexus connection, next you’ll be telling me you drink Directors Bitter

I’ve got it coming out of my taps!!

Have you?!

I’m joking!

Great!

It’s amazing. We both like the Daily Mail, we both drive Lexi…

Plural

Plural 

And we both drink Directors Bitter… it’s like the X Files… but a pleasant X-Files

The LEX Files

God that’s good… Can I shake your hand again?

Take a card

Oh, you’ve combined the card with the handshake. I used to do that but kept getting it wrong. I gave a paper cut to a man from Nestle. 

You own Kitchen Planet on the A416??! 

The very same

It’s massive!!

10,000 square feet of sheer kitchens! And I know who you are… Norfolk Nights?

The very same, and of course, Skirmish. Military based general knowledge quiz show on digital cable channel UK conquest, that has the largest audience share for a digital channel, at that time of day, in the Norfolk area.

‘Hey, you should deal him a cheap kitchen! He want’s a kitchen!’

Michael, Michael, I wouldn’t insult this man by asking for a 25% discount on a kitchen

If you’re looking for a kitchen I can get you a kitchen, let’s talk

Fancy a flav?

Flavia, good call!

King of coffees!

In off the red!!

How do you take it?

Unleaded

Mines Diesel 

What does that mean??

I dunno??!   You know we’ve got a lot in common, we should go for a proper drink. I mean, you provide quality kitchens and I provide…

Quality radio

‘And I work in a petrol station’

Yeah but it’s just me and Dan that’s going for the drink

‘Ah yeah fine, I’ll just get hammered on me own’

—————————————

This will mean a lot to a few and not a lot to many. Which for me, is the key to any great beer review 😉

And a great beer review this may be but I’m sad to report that this beer… is not.

To be fair to Directors, it’s rich and does have plenty of flavour, but it’s just not very nice! The body of the the beer also passes muster, but again, the beer just isn’t very nice. And coming back to the flavour, there are tones caramel, toffee and even a bit of orange, but it still doesn’t taste very nice!

When Courage officially brewed Directors back in the day it could well have been a fine brew. But as it is today, as I’m sure you’ve guessed, it’s not.

AND ANOTHER??!

No, thank you.

Jymi’s Rating: 35%

 

MUSE ON BOOZE RATING: 28%

MOB review next weekend: ORVAL by BRASSERIE D’ORVAL

Sammy & Jymi – Musing on Booze weekly since 2017

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M O B 2023