BREWER: Brewboard, Cambridgeshire, England
STYLE: Pale Ale
VESSEL: 440ml tin
DATE OF POST: 7th August 2022
I’m all for out there beer can designs. They can create interest and intrigue. And ultimately, they can make you want to buy the beer. So, I have to ask, what on earth were the creatives at Brewboard thinking when they came up with the monstrosity that adorns their Cambstar can. It reminds me of a Grand Designs I once saw where the house builder (a boat in this case) had no plan for his building and ended up with an unwanted eyesore. Put simply, the graphic is awful. Terrible.
Anyway, on the pour Cambstar develops a nice head and has the expected, if not exceptional aroma.
However, the beer itself is nondescript. It has nothing to it. It’s hard to identify the hops, which is a shame in a pale ale. Look, it’s easy to drink but other than that there’s not much to it.
I’m afraid it’s a bit of a miss for me and the whole experience disappears into nothingness. The watery aftertaste of Cambstar sums up the beer.
The can, after all, is fitting for the beer it contains. It’s all a bit of a miss really.
Sammy’s Rating: 48%
Funny ol’ beer all round this but you know, I quite like it!
Let’s start with the fuck up of the can design. On face value it’s meh, maybe alright as an instant visual (which is the most important thing let’s be honest) but on closer inspection under the MOB eye it’s not great…
Surfer font supporting a Cambridge Uni Dr Moreau mash up is frankly disgusting.
Beer wise however we’re doing alight here… just.
An initial sip of slight disappointment is saved buy and very old skool beer bitterness. A drop in flavour once sipped is then once again saved by a really nice bitter hit in the late aftertaste.
With a tickle here and there I think this brew could do something but as it stands it’s saved by that bitter Amarillo hop over and over and over.
Jymi’s Rating: 68%
MUSE ON BOOZE RATING: 58%
MOB review next weekend: GOLDEN POACHER by LONGDOG BREWERY
Sammy & Jymi – Musing on Booze weekly since 2017