BREWER: Vocation Brewery, West Yorkshire, England

STYLE: American Pale Ale

ABV: 5.3%

VESSEL: 330ml tin

TWITTER: @vocationbrewery

INSTAGRAM: vocationbrewery

DATE POSTED: 25th May 2018


I quote Vocation themselves…

“A classic, American style pale ale. Our Pride & Joy is pale, crisp, very hoppy and aromatic. Robust hop flavours are layered over a balanced malty backbone. Initially soft to the palate, Pride & Joy builds to a generous, but clean bitterness. Flavours and aromas of mango, citrus, earthy pine, tropical fruit and blueberry.” 

Now the reason I’ve started with what is written on the tin is because the Vocation Brewery beer description department (VBBDD) could not have got this more bang on, other than the blueberry bit.  The initial taste is soft to the palate, so much so I actually missed it with my first sip (ever the professional hey?!) And because I missed it my initial impression was that I wasn’t actually a fan of the taste. If you skip straight to the bitterness it really isn’t great. But if you concentrate and pick up the lovely subtle almost mango taste at the beginning and then let that bitterness take over you have yourself a simply wonderful tasting American Pale. It’s great, and the more I drank it the more I enjoyed it I have to say.

Looks and name wise I have always been sceptical when wandering past a possie of Vocation beers, and that’s what I used to do, wander past. The whole something AND something irritated me a little and still does to be honest but in isolation the name Pride & Joy isn’t all that bad. But packaging wise I have to admit I was wrong. On closer inspection, it’s cool, it’s really cool. And the more I stared at the tin the more I liked the retro font for the name. The black ring pull was a nice touch as well.

On a side note, I don’t know if my can took a blow on it’s way to me as Sammy bought this batch but when I opened this beer it literally exploded! Then trying to get it in the glass took some time as was lively as hell and the initial head was bigger than Trump’s. However, I will definitely be buying some Pride & Joy again soon as this is one very, very good ale, so will report back as the whether this is normal behaviour for a tin of P&J.

Till then…

Jymi’s Rating: 85%


This offering from Vocation Brewery is an American Pale Ale.  That means we can expect lots of hops.  We can expect lots of tropical, citrus notes.  

 Before all that, however, take a look at the packaging, which is very good indeed.  The styling on this can (which follows through all brands from Vocation Brewery) is crisp, clear and pulls you right in.  You are left with that unmistakable feeling that you are entering the world of craft.

Does it deliver the aforementioned assets of a craft IPA?  You bet it does.  Its aroma is so full of citrus and tropical scents that you could be forgiven for thinking you were on a beach holiday in hot climes somewhere in the beer-producing world.  Sometimes, these aromas don’t translate into the taste.  That’s not the case with Pride and Joy.  It really soaks your taste buds with the wonderful flavours promised by its wafting aromas.

The craft beer world has many great beers – we know that.  Vocation Brewery has given us another fantastic offering here.  You will enjoy this beer.  It stands tall in a craft world that has many big hitters.

Sammy’s Rating: 86%


MOB review next weekend: PUNK IPA by BREWDOG





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